BSB40820 Certificate IV in Marketing and Communication

About the Course

CRICOS Course Code: 118160D

VET National Code: BSB40820

Online Duration: 28 weeks

Face to Face Delivery International Students: 28 weeks

Location: Adelaide campus

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This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

This nationally recognised qualification is designed to help students develop in-demand marketing skills that are highly sought after by employers.

This course will help students build knowledge and practical skills across wide range of marketing context, including how to coordinate marketing activities, analyse of consumer behaviour, conduct market research, develop social media strategies and more.

Online Learning: (Domestic and Overseas)
Online through E-Learning Platform
Virtual Zoom Class Sessions (2 hours/week)

Face to Face Delivery (International Students):
20 Hours per week (incl work placement)

Qualification Units

To complete this qualification students must complete all 12 units listed below.

12 units of competency comprises of:

6 core units
6 elective units

Unit Code (Core)	Unit Title
BSBCMM411	Make presentations
BSBCRT412	Articulate, present and debate ideas
BSBMKG433	Undertake marketing activities
BSBMKG435	Analyse consumer behaviour
BSBMKG439	Develop and apply knowledge of communications industry
BSBWRT411	Write complex documents
Unit Code (Electives)	Unit Title
BSBPEF402	Develop personal work priorities
BSBMKG442	Conduct e-marketing communications
SIRXMKT006	Develop a social media strategy
BSBMKG432	Research international markets
BSBMKG438	Implement and monitor advertising production
SIRXOSM005	Develop a basic website for customer engagement

Students who complete this course may gain work as a:
Marketing or communications officer
Media, Advertising or public relations officer
Market research assistant
After completion of of this course, students may wish to undertake higher AQF level courses such as:
Diploma of Marketing and Communication.
Diploma of Business
Diploma of Project Management
Age restrictions
Students must be 18 years of age or above.

Course requirements
Completed Yr 12 or equivalent or relevant experience;

English requirements
Completed the LLN assessment OR;
Five years education taught in English OR;
A minimum of IELTS score of 5.5 with no band less than 5.0 or PTE equivalent for International Students.